Data & Insights

Explore our library of content on mobile game user acquisition, loyalty, retention, and growth.

data insights

December 15, 2023

data insights

Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV

Discover the latest mobile gaming trends in 2025 like what genre drives loyalty and how it impacts player engagement.

All

Hidden

The vault

Community

Data & Insights

User Acquisition

Retention & Loyalty

Monetization

Events & Corporate

Promotions & Events

Features & Updates

Case Studies

Nothing Found

We have yet to write about this, try something else.

March 3, 2025

data insights

Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV

Discover the latest mobile gaming trends in 2025 like what genre drives loyalty and how it impacts player engagement.

February 18, 2025

data insights

The impact of social and community factors for gamers in South Korea

Uncover how social factors and online mobile gaming communities impact engagement with the South Korean gaming market.

November 27, 2024

data insights

Where worlds collide: The LTV-driving power of brand and IP collaborations in mobile gaming

Explore brand and IP collaborations in mobile gaming to see how they drive LTV by creating innovative, engaging gaming experiences.

October 31, 2024

data insights

Mobile gaming trends: 3 data-backed predictions for growth in 2025

Delve into the latest mobile game growth insights like how brand marketing initiatives, new monetization models, and new reward strategies.

August 5, 2024

data insights

From acquisition to retention: How mobile game communities fuel growth today

Dive into key findings on how mobile game communities fuel user acquisition, retention, and LTV for publishers in 2024 and beyond.

June 17, 2024

data insights

Game changers: How mobile games can flip the script and stand out in a red ocean marketplace

Discover how innovative games are breaking the mold, challenging convention, and redefining what it means to be a game changer.

May 15, 2024

data insights,monetization

data insights

monetization

The spending habits of Korean mobile gamers: IAP trends shaping 2024

Uncover Korean mobile game spender habits, from player motivations to popular types of IAP to offer your players.

March 25, 2024

data insights, monetization

data insights

monetization

[Report] Mobile gaming IAP spend trends for 2024: Player motivations, churn, and more

Explore the latest trends in mobile gaming IAP spending for 2024, from player motivations to retention strategies, and more.

January 3, 2024

data insights,user acquisition

data insights

user acquisition

Mobile gaming trends of 2024: Top 7 developments set to define the year

Learn about the seven key mobile gaming trends 2024 has in store for the industry – from AI to subscription models.

October 20, 2023

data insights, retention loyalty

data insights

retention loyalty

What players want: Play, spend, and loyalty trends for mobile gaming in 2023

Discover the latest mobile gaming trends like what drives engagement and fosters loyalty among today’s mobile gamers.

June 22, 2023

user acquisition, data insights

user acquisition

data insights

How much does mobile user acquisition cost in 2025?

Get familiar with these mobile user acquisition cost benchmarks to keep your campaigns profitable.

March 10, 2023

data insights

The Biggest Mobile Gaming Trends of 2023

Time to look at the new and emerging trends that wl dominate the mobile games industry in 2023

November 14, 2022

data insights

5 Things Every Mobile Marketer Needs to Know for 2023

Mobile marketers need to stay up to date with the latest policy changes across from Apple and Google for 2023.

No items found.

Data & Insights

Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV

Nothing Found

Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV

The impact of social and community factors for gamers in South Korea

Where worlds collide: The LTV-driving power of brand and IP collaborations in mobile gaming

Mobile gaming trends: 3 data-backed predictions for growth in 2025

From acquisition to retention: How mobile game communities fuel growth today

Game changers: How mobile games can flip the script and stand out in a red ocean marketplace

The spending habits of Korean mobile gamers: IAP trends shaping 2024

[Report] Mobile gaming IAP spend trends for 2024: Player motivations, churn, and more

Mobile gaming trends of 2024: Top 7 developments set to define the year

What players want: Play, spend, and loyalty trends for mobile gaming in 2023

How much does mobile user acquisition cost in 2025?

The Biggest Mobile Gaming Trends of 2023

5 Things Every Mobile Marketer Needs to Know for 2023

Play and earn with Mistplay

Power up your mobile UA

ADVERTISING

THE COMPANY

COMMUNITY