User Acquisition

retention loyalty, user acquisition

Beyond the monopoly: How mobile game publishers are expanding into alternative app stores and distribution channels

Discover how mobile game publishers are embracing alternative distribution channels to break free from Apple and Google platform monopolies.

January 16, 2024

retention loyalty

data insights,user acquisition

Charting ROAS success: The flywheel growth model’s team-centric approach for mobile publishers

Why profitable growth requires UA, Product, and Monetization teams to work together under the banner of a flywheel growth model.

January 3, 2024

data insights

monetization,user acquisition

Mobile gaming trends of 2024: Top 7 developments set to define the year

Learn about the seven key mobile gaming trends 2024 has in store for the industry – from AI to subscription models.

November 30, 2023

Rewarded advertising: The complete guide for mobile marketers

Learn everything you need to know about rewarded advertising and how you can use it to enhance player retention and generate long-term loyal

November 17, 2023

monetization, user acquisition

The new age of rewarded advertising for mobile games starts here

With old methods of UA becoming less reliable, learn why a modern take on rewarded advertising may be your best path forward.

October 3, 2023

The 5 best rewarded ad networks for acquiring loyal mobile users

Discover the top rewarded ad networks that are helping mobile game publishers build well-retained, profitable user bases

August 22, 2023

Understanding incentivized traffic: Benefits and drawbacks for mobile marketers

Rewarded advertising can unlock a world of growth opportunities, but should never come at the expense of user experience

August 16, 2023

What are rewarded video ads and how do they work?

Having evolved out of interstitial advertising, rewarded video ads offer a better experience for publishers, users, and advertisers.

August 10, 2023

What is rewarded advertising and why does it work?

Learn the fundamentals, history, and modern applications of rewarded advertising

July 31, 2023

The top native advertising platforms to supercharge your mobile user acquisition

Unobtrusive, highly targeted native ads are an effective way to hit your mobile growth goals

July 31, 2023

What does the future of mobile advertising look like?

AI, loyalty programs, influencer marketing, and more are changing the way mobile advertisers achieve their goals

July 26, 2023

Mobile user acquisition: The modern developer's guide

Mobile user acquisition is more competitive than ever. It takes deep understanding and shrewd strategy to drive profitable growth.

July 26, 2023

Reeling in success: User acquisition strategies to catch high value spenders for gaming apps

See how tools like lookalike audiences and rewarded loyalty programs increase your chances of landing the big one for your mobile game

July 18, 2023

5 key components of effective mobile user acquisition campaigns

Channel diversification, loyalty, and more essential aspects to build into your user acquisition funnel

July 17, 2023

user acquisition, data insights

10 user acquisition channels marketers need to know in 2023

Knowing where to find high-quality users is the key to app profitability

June 22, 2023

data insights

How much does mobile user acquisition cost in 2025?

Get familiar with these mobile user acquisition cost benchmarks to keep your campaigns profitable.

June 22, 2023

Mobile game user acquisition strategy: 11 options for progressive publishers

As UA challenges mount, success depends on using complementary tactics to fuel growth.

June 22, 2023

What is user acquisition & how is it evolving?

More competition and less tracking have required marketers to emphasize ad creative and user loyalty.

June 16, 2023

5 mobile user acquisition strategies fueling growth today

Fostering a balanced approach to user acquisition will drive sustainable growth for years to come.

June 1, 2023

Paid user acquisition vs organic user acquisition: How to find the right balance

While every mobile marketing strategy should employ some combination of paid and organic user acquisition, some apps are better suited.

March 10, 2023

New to User Acquisition in Mobile Gaming? 4 Things to Consider for Your Strategy

To build your game’s audience in today’s increasingly competitive market, it’s critical to scale your user acquisition (UA) campaigns.

November 15, 2022