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Explore our library of content on mobile game user acquisition, loyalty, retention, and growth.

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data-insights
March 3, 2025
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Data & Insights

Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV

Discover the latest mobile gaming trends in 2025 like what genre drives loyalty and how it impacts player engagement.

data-insights
February 18, 2025
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Data & Insights

The impact of social and community factors for gamers in South Korea

Uncover how social factors and online mobile gaming communities impact engagement with the South Korean gaming market.

events-corporate
December 13, 2024
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Events & Corporate

Mistplay’s 2024 year in review for publishers

As we approach a new year of growth in the industry, we’re taking the time to look back on what we did and where we went in 2024.

events-corporate
December 6, 2024
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Events & Corporate

G-STAR 2024: Expand your horizons

Highlights from Mistplay's final global industry event of 2024, G-STAR 2024.

data-insights
November 27, 2024
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Data & Insights

Where worlds collide: The LTV-driving power of brand and IP collaborations in mobile gaming

Explore brand and IP collaborations in mobile gaming to see how they drive LTV by creating innovative, engaging gaming experiences.

events-corporate
November 8, 2024
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Events & Corporate

Tokyo Game Show 2024: Trailblazing the world with gaming

Get a highlight reel from Mistplay's first year at Tokyo Game Show 2024, plus the event's key takeaways.

data-insights
October 31, 2024
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Data & Insights

Mobile gaming trends: 3 data-backed predictions for growth in 2025

Delve into the latest mobile game growth insights like how brand marketing initiatives, new monetization models, and new reward strategies.

user-acquisition
September 16, 2024
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User Acquisition

Beyond the monopoly: How mobile game publishers are expanding into alternative app stores and distribution channels

Discover how mobile game publishers are embracing alternative distribution channels to break free from Apple and Google platform monopolies.

events-corporate
August 6, 2024
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Events & Corporate

ChinaJoy 2024: Highlights and takeaways from Asia’s largest gaming expo

From booths to reports, read up on what happened at this year's event.

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